Gosha Rubchinskiy Doesn't Want to Be the Next Supreme

In a recent interview with the Financial Times, Russian designer Gosha Rubchinskiy has asserted his brand's individuality. While his name may be inextricably bound with other names in streetwear's upper echelon -- Supreme and Vetements immediately come to mind -- the 31-year-old designer is steadfast: ""I never want to be Supreme, I never want to be Palace, I want to be Gosha. People say Gosha is the next Raf, Gosha is the next Supreme. No. Gosha is Gosha." Elsewhere, Rubchinskiy revealed that d...